The Royal College of Physicians has criticised "Arthur's Day", an event organised by drinks manufacturer Diageo, saying it promotes heavy drinking and is irresponsible.
Doctors are due to discuss the marketing initiative at a public meeting in Dublin later today.
- The criticism comes after singer Christy Moore wrote a song describing the event as an "alcoholiday".
- Diageo said it is a unique music event and the company discourages alcohol misuse all year round.
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